How/ Why Caricature and Cocktails are successful.
                        

• How it all started *

The idea started four and a half years ago with one
Artist ‘Sarah Z’ and ‘X-tails’ the Cocktail Tender.

X-tails wanted to promote his cocktails and also give
his customers something different and memorable
to keep as a reminder of their night.

X-tails brought in an outstanding and professional
Artist from Nickelodeon studios to trial a promotional
gimmick called ‘Caricature and Cocktail Night’.
This trial was a huge success winning over the crowds
along with the owners of the establishment.

        “Buy a Cocktail and get a Caricature for free”

That was the promotional poster advertised
within Bars and Clubs.    

When a customer purchased a cocktail or shooter
on the night, ‘X-Tails’ would make the drink ordered
while “Sarah Z’ would draw an A4 caricature of the
customer in any position and style they had chosen
within minutes

Example:

A female was drawn being a princess hanging out of
the sun roof of a limo, holding a cocktail up in the
air….1.5min to draw.

This is a good promotional tool for your Company as
your details will be noted on the Caricature.

It was a huge hit. On the first night of soft trials
Caricature and Cocktails had sold over thirty five
thousand in bar takings in one night. Swamped by
people surrounding the bar to watch both of them
work there magic was a sight to see in itself!!

Over the next couple of year their sales of new
and famous cocktails and shooters was amazingly
high for something they both had second thoughts
about even starting!